Other Benefits of Mobile Billboards:
Cost Efficient
Greater
coverage per cost compared to other advertising media
Higher Reach and Frequency
Allows
for greater message penetration
Visibility and Impact
Guaranteed
by message size and dominance
High Exposure
Anywhere,
around the clock, day and night
Reinforcement
Consistently
reinforced message
Location, Location, Location
On
the road with consumers in suburbs and cities
Targeted
As specific
as a convention center or a zip code
Duration
Longer audience
exposure
Coverage
More geographic
territory than a static billboard
3M NEWS
Mobile Billboards "really showcase this amazing new
advertising medium; a magazine quality image that is revolutionizing outdoor advertising. Before this, advertisers had to
rely on people driving by billboards on highways. Now...messages can be brought up close to people and into the most demographically
desirable areas. The resulting impact and attention generated is unlike anything else available in the outdoor arena."
ADWEEK
Mobile Billboards "...are one of the most effective
ways to advertise in the outdoors considering the cost per thousand. Outdoor billboards require people to stop, to look at
the ad. But with trucks, we take the ad to the people."
INSIDE OUTDOOR MAGAZINE
"The dazzling graphics and high-tech
imagery used on trucks today are garnering local and national media attention. Many brands, including McDonald's, Saab, the
Texas Lottery and Sprint PCS have successfully implemented truckside advertising and mobile billboard campaigns...to reach
their target audiences where they work, play and congregate."
MEDIA OUTLOOK 2002
"Transit advertising, which accounts for about
17 percent of the outdoor business is truckin', literally. In addition to the growing number of ads on buses and posters on
train platforms, truckside advertising is catching on with a growing number of marketers."
OUTDOOR ADVERTISING MAGAZINE
"In market research made available
by TACA for this article, the message carried on a mobile outdoor billboard has a 97% recall rate, virtually unheard of with
most advertising mediums...Adding to the impact made by mobile advertising is the finding that 96% of those surveyed indicated
that it is more effective than traditional outdoor. The icing on the cake is the fact that 98% believe that the advertising
message creates a positive impression... In a study conducted by 3M and the American Trucking Association, 91% said they noticed
words and pictures displayed on truck advertising and 35% said they look closely at them. Consumers also develop and impression
about the company and it’s products: An unparalleled 29% of respondents said thy would purchase a product they saw on
truckside advertising."
"The spike in outdoor advertising and mobile billboards in particular,
comes as Americans have more options than ever to avoid TV and radio commercials. With TiVo and satellite radio growing in
popularity, advertisers are increasingly heading outdoors to reach their target audiences, spending $5.8 billion on outdoor
ads in 2004 alone. And they're no longer relying solely on highway signs to attract attention. Mobile billboards patrol the
streets of both small cities and major metropolitan areas. "Street decals" are plastered on sidewalks in heavily trafficked
areas. And after dark, high-rise buildings are lighting up with projection ads for sneakers, ice cream and luxury watches."
NPR
"The Outdoor Advertising Association of America predicts that
the industry could see double-digit growth over the next five years."
"Mobile
billboards boost name recognition 15 times greater than any other form of advertising." — Product Acceptance and Research,
Inc.
